Search engine optimization is the process of optimizing a website in such as way that it can rank more highly in the search engines, thus being more available to those who carry out searches on the internet. Without any search engine optimization on a website, the chances of the site being found by anybody are limited.

There are of course other methods that a website can attain traffic such as social media marketing and pay per click advertising, but search engine optimization provides limitless boundaries, which in business terms can lead to a massive increase in more customers and more profits.