Pay Per Click or (PPC) advertising is a method of marketing a business or service by paying for an ad to show up on a search engine to get traffic, or potential customers to a visit a website. Every time a potential customer clicks on the ad, it takes them to a particular website. To run the ad costs money, and the advertiser has to pay a fee every time someone clicks the ad, hence the nic name of pay per click.

In simple terms its another way to advertise your business or website. The goal for most pay per click campaigns is to generate enough leads or sales to pay for the advertising and then some. If the amount you pay for the total number of clicks that your advertisement receives, is less than the profit you get from the new sales, leads, or new customers. Then you would have a profitable pay per click campaign.

Google adwords is a very popular pay per click advertising platform. However, you can loose a lot of money in a very short time if you are not familiar with its procedures. It may be best to hire an experience company to manage your pay per click campaigns for you in the beginning. Then you can take it over and manage it after you understand how the bidding process works.