According to the New York Times, mobile text marketing is "The most powerful advertising media ever invented".

Google recently stated publicly that it is putting “Mobile First” in all its applications, meaning they will no longer develop an application without it first being applied to the mobile market.

Mobile text marketing and advertising provides a business with the ability to enhance customer loyalty, expand market presence and increase sales dramatically at what is potentially a fraction of the cost of other methods currently used such as direct mail, television and radio advertising, or other types of internet marketing.

Here are some facts to consider:

• Market size - around 200 million cell phone users in the United States alone, and over 6 billion by 2011 worldwide. More cell phones than people!


• Response is instant - 95% of all text messages will be read within the first 5 minutes of receiving.


• Effective - over 80% of cell phone users keep their phone on the whole day


• Market growth - in 2008 over 600 billion text messages were sent and estimates are over 1 trillion by 2011


• Flexibility - great for any type and size of business

If you choose to ignore the potential of mobile text marketing you are choosing not to expand your own businesses' potential!